Articles >> Gaggia – Independent or Chain – Who Does it Better?Gaggia – Independent or Chain – Who Does it Better?
The coffee industry is widely recognised as having 3 leading lights when it comes to coffee sales. Starbucks, Café Nero and Costa. coffee is big business in the UK and is estimated to create over 2bn in revenue annually. However, these 3 chains are arguably concealing or, indeed, overwhelming some independent venues that boast more palatable coffees. Since the boom in coffee houses in the 1950’s, courtesy of Achilles Gaggia and his Gaggia coffee maker, there has been a love affair with coffee and many are hoping the UK goes back to its roots and starts to frequent the independent coffee houses once more.
Gaggia – The One Constant in the Coffee Industry
Regardless of whether you sit in the chain coffee or independent trader camp, there is one constant that you are likely to encounter during your coffee drinking experience. And that is a Gaggia coffee maker. Designed and created by Achilles Gaggia in the late 1930’s, these incredible machines and style icons in their own right can be found in the gamut of coffee outlets whether they be independent or conglomerate. They seem to possess their own sense of style and coffee shops wouldn’t be the same without the hiss and blast of steam that the Gaggia coffee machine is famous for.
Gaggia – The Importance of Brand Awareness
It is argued by critics that the brands of Starbucks, Costa and Café Nero are entrenched in the public’s psyche and are utterly synonymous with coffee in a sort of Pavlovian sense. This isn’t to say that their coffee is superior merely that when someone thinks of coffee in their mind’s eye, they will almost certainly think of one of these chains. Another product with an altogether more positive brand awareness is Gaggia coffee makers which are renowned throughout the world for their slick design and excellent performance.
Speak To Coffee Xclusive About Gaggia coffee machines
Coffee Xclusive supplies a wide range of top-quality coffee machines for use in the home, the office, or for commercial purposes. We also provide coffee beans, pods and capsules along with all the accessories you need. To find out more, or to order online, just browse our website. We’re always happy to answer any questions you might have – just fill in our online enquiry form on the Contact Us page or call us on 01937 547866.
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