Articles >> Gaggia – The Super brand with Classic Design FeaturesGaggia – The Super brand with Classic Design Features
Gaggia is a market leader in its field and has become synonymous with quality coffee ever since the Gaggia espresso machines first hit the UK in the 1950s. coffee has undergone a cultural revolution in Britain; a country once famed for its love of tea has proven itself to be rather fickle when faced with the allure of the cappuccino. But thanks to the introduction of the Gaggia brand to British shores, it’s no wonder so many of us have been won over by the taste of ‘real coffee ’ – a taste previously only associated with European cities outside the rather bland British territory.
Gaggia – a Gourmet Revolution
As Gaggia revolutionized our taste buds and increased the demand for quality coffee, it’s perhaps not surprising that food and drink in general in the UK became more suited to the gourmet. Gaggia allowed us to have the authentic coffee experience in our own homes, adding a touch of design and style to dinner parties. It became a market leader in the coffee industry, introducing new technologies for coffee lovers in the home and for commercial outfits. It’s no wonder that Gaggia has experienced massive increases in sales since 1993.
Quality coffee synonymous with Gaggia
The Gaggia coffee machine is seen as a sign of quality by coffee lovers across the world, with its high spec design and state-of-the-art technology. It was the founder of Gaggia, Achille Gaggia, who discovered the secret of the perfect espresso – the ‘crema’- and led the field in coffee innovation by introducing the first steamless coffee machine in 1938.
Gagging for a Gaggia
Today, the Gaggia name continues its dynamic reputation as a super brand by investing in barista training and continually evolving coffee machine technology. Gaggia was declared as one of our ‘most popular and lasting icons of modern design’ by the Telegraph newspaper. The rich, sophisticated espresso has inspired a certain bohemian glamour associated with the Italian street cafes. As the Telegraph wrote:
“The global celebration of such a diminutive drink is largely due to Achille Gaggia who, on September 5 1938 filed patent No 365726. And so the modern steam-free coffee machine was born and so, too, the perfect crema, the seductive froth on top of espresso.” The Gaggia coffee machine revolutionized the idea that we Brits are happy with a cup of instant - that’s now as appealing as dishwater. Instead, it made us realise that the potential for the perfect cup is out there – no wonder so many of us are gagging for a Gaggia.
Gaggia coffee machines : available from Coffee Xclusive
Coffee Xclusive supplies a wide range of top-quality coffee machines for use in the home, the office, or for commercial purposes. We also provide coffee beans, pods and capsules along with all the accessories you need. To find out more, or to order online, just browse our website. We’re always happy to answer any questions you might have – just fill in our online enquiry form on the Contact Us page.
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