Articles >> Gaggia: The Ethical ChoiceGaggia: The Ethical Choice
Gaggia has a recycling policy encouraging its customers to recycle their coffee machines ; Gaggia ultimately hope their customers hold on to their machines for longer by offering a fix and repair service on all Gaggia coffee machines . This means less waste and discouraging the throw-away culture many consumers have started to take for granted.
Gaggia goes Green
As well as promoting recycling, fair trade is also at the top of Gaggia’s agenda. Gaggia do sell a blend of coffee under the Fairtrade mark in some shops. Fairtrade is a brand name, like Gaggia, that offers its trademark for anyone wanting to use it on authorised Fairtrade products. But as well as the Gaggia Fairtrade brand, its other coffee products aim to be ethical, fairly traded and consistently high quality. By being committed to high quality coffee beans, Gaggia are encouraging high quality coffee production.
The cost of coffee
Gaggia coffee machines demand high quality beans. There have been countless stories about the true cost of coffee on growers in places like Ethiopia, but times are changing. Farming co-operatives, fair trade pricing, the demand for quality beans and a growing awareness of ethically produced products means UK tea and coffee consumers are more selective in their consumer choices. With Gaggia, whether they’re buying Gaggia coffee machines or coffee supplies, buyers have the brand assurance that they’re purchasing high quality, ethical products.
Gaggia for coffee lovers
Charities such as Oxfam have played a large role in improving the trading conditions for coffee growers. Although coffee chains pay high rates and have expensive overheads, the coffee industry represents massive profits – the market for take-away coffee has trebled from $30bn to $90bn in the past ten years with no signs of slowing.
Gaggia offers coffee lovers high quality coffee – whether it’s in a café or in their own home- with their superior espresso and cappuccino machines, and as a modern, forward-thinking brand, Gaggia are always looking at ways to get greener.
Gaggia coffee machines: available from Coffee Xclusive
Coffee Xclusive supplies a wide range of top-quality coffee machines for use in the home, the office, or for commercial purposes. We also provide coffee beans, pods and capsules along with all the accessories you need. To find out more, or to order online, just browse our website. We’re always happy to answer any questions you might have – just fill in our online enquiry form on the Contact Us page.
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